This article will show you the 7 simple (yet highly effective) ways to become a personal trainer online. It is therefore a realistic guide to setting up online personal training and will show you the most important elements required to make it a success.
You’ll also learn whether online personal training is right for you, and if so how to research and validate your online ideas.
Before digging in, as a valued reader of the blog, I’d like to extend you an invitation to my upcoming and totally free online training workshop - ‘How to Confidently Create and Grow Your Online Fitness Business’.
This workshop is for you if you want to finally create a plan that will produce real results to get you in front of your target market online and create more meaning by having the opportunity to impact more people with your expertise. This workshop is our most complete training on how to become a personal trainer online.
All you need to do to attend is click here to register your free spot.
Before starting online personal training, it's important to understand what you really want from it, and why you are doing it...
For many fitness coaches, it can be a strong drive for freedom from the un-scalable cash for time personal training model, or simply a means to increase your salary. For others, it may be a necessity due to unemployment or lack of income.
By knowing what you truly want from becoming a personal trainer online, it will propel and drive you to do the work required.
Plus, you need to understand that there are certain qualities that every online personal trainer must have:
Are you up for the challenge? Then keep reading on and I'll show you how to become a personal trainer online.
As an online personal trainer it is important for you to know what type of online fitness business you really want. Whether you want to be an online trainer, online strength and conditioning coach, or a body transformation specialist, there are a number of key factors you should consider:
Within the online fitness industry, there are a number of business ventures and avenues to be explored. It is important to narrow these down, by finding out what your skills and interests are. This will reduce procrastination and wasting time creating the wrong products.
You should therefore be selling something in which you have an interest, skill or knowledge of. Know what you are good at, as these are your strengths, and outsource the areas that you are not at your best. Write down your skills and interests now:
e.g. Skill set: speaking with people in person
Interests: sports and nutrition
Start combining these skills and interests to create your online fitness business. From the example above, you may decide that working online with athletes on their nutrition is what you want to do. These will serve as your strengths for success and make it much more likely that you will stick with it long-term.
Every online personal trainer will also need to apply these three key roles on a daily basis:
There are a number of different categories of online business, and you must know which type you want to develop:
If you want more help with planning your online personal training, then check out our article 'How to Become An Online Personal Trainer using these 3 Proven Steps'.
Having now identified what you are good at, based on your interests, it is time to come up with your idea. It is important to remember to match your ideas to your skills and strengths. Start by googling your ideas to see if there is an existing market and what it might be offering.
While thinking of your ideas, you must also start thinking like a business person – turn on your radar. Analyze other similar companies, large established businesses, adverts, sales copy, emails, and even social media. Start thinking like you are already an online personal trainer and you will begin to see the world of existing business that is around you.
This will help solidify your ideas and encourage further brainstorming of them. Create as many ideas as you can, good or bad. Remain open-minded but be sure to let your interests and skills guide you in the process. You must then evaluate your ideas and pick only the best.
How do you know your best? You should consider the following:
If you answer ‘yes’ to these, then your idea could make a good business. You should now break it down in more detail. The most effective means to do this is to really discover your avatar.
By finding out who your idea, or product is for, you can create your target market. By having a specific target market, you can fine tune your idea to it, and make it bespoke. This means you won’t waste time, effort or investment trying to sell your product to people who don’t want it.
In fact, trying to sell something to everyone is not good for online business.
You avatar is likely the person who:
You will probably have existing or previous clients who match these criteria. Profile your ideal avatar and discover how they think, feel, hear and see. Ask them about their problems, what holds them back the most and what they really want to learn from you.
Once you have this information, ask yourself if your idea solves what your avatar really wants and needs, that it provides benefits and gains to the user. Only then can you decide if your idea will provide you with a successful online business.
You therefore don’t need a large audience to sell your idea to, just a starving crowd. Nor does it need to be an original idea, just do it better than your competitors.
Below are 10 best questions to ask your avatar:
No matter what type of online training you decide to go into, it will be important to have your own website.
If you are an online personal trainer, you can direct prospective clients to it, to find out more about you and what you can do for them. You will also find that it can be ranked in search engines, so when someone searches for online personal training, your website could show up.
This can be a very effective business tool for you to invest some time and money into.
The same can be applied to any fitness business, and if you want to become a personal trainer online, having a great website will become crucial.
At this point you must understand that your site should achieve the following;
By understanding this, you can begin to plan for specific content and copy to be included on your own site. Most websites include the following pages for those very reasons:
If you'd like more help on creating your website, then check out our article 'The Complete Design Guide to Your Personal Trainer Website'.
Every online personal trainer needs a plan.
Let’s be honest, this is what we tell our clients every day, right – planning is essential for success. Whether that’s remembering to pack their gym kit on a morning, or meal prepping on an evening for the next day.
If you fail to prepare, then you must prepare to fail.
The same goes for your online fitness business. It’s easy to wake up one day and say I want to be an online coach or run a program, but what will that actually involve to get to that end result. Good planning will map out exactly what it takes, and also how to get there.
This is an important task if you want to become a personal trainer online. It will show you how to:
My team and I have just finished up creating a brand new training workshop called 'How to confidently create and grow your online fitness business (even if you hate tech!)'.'
Best part? It costs you nothing. This is your official invite - all you need to do to attend is click here to register.
This workshop is for you if you want to finally create a plan that will produce real results to get you in front of your target market online and create more meaning by having the opportunity to impact more people with your expertise.
Join me and I’ll walk you through the exact steps you need to take in order to get started online and my proven strategies on how to become a personal trainer online.
If you're a health and fitness pro who would like to learn more about creating a successful, meaningful online fitness business, check out The Exceed Masterclass.
The Exceed Masterclass is your essential resource for the training, advice and support you need on how to become an online personal trainer.
You'll receive proven, practical training to help you reach more people and create more impact online.