Part 2 of 4: Validating Your Niche

Target a lousy niche – where the audience is not big enough, or they are not looking for a solution or willing to pay for it – and you’re doomed.

#GameOver

Pick the wrong niche, and no matter how good your marketing is, your idea is not going to gain traction.

You’ll hear crickets.

This can be frustrating because you’ve barely started.

That’s why you can’t skip this next stage. Because when you operate in a proven money-market, that’s half the battle won.

Literally.

The “shortcut” I’m about to share will almost guarantee that you find a niche that will work for you.

Where people are actively seeking out solutions to their fears, frustrations, wants and desires.

… and PAYING for these solutions.

So here’s what you need to know:

Passionate people find each other.

Reread that part I bolded. 

You want to serve a passionate niche. 

(from experience, it can mean the difference between loving what you do each day, or hating it - just sayin').

If your passionate audience exists and they are actively seeking a solution to their problems (see below), then they are likely already hanging out in places like:

  • Online forums
  • Facebook groups
  • Twitter chats
  • Local meetups

BONUS TIP

Here’s a cool google ‘hack’ to find your audience.


Search google for:


Your topic + forum

Your topic + blog

Your topic + community


If your audience is out there, you might just hit a goldmine of information to help you validate your niche.

Let me demonstrate how to do this...

Say your chosen market is “helping post pregnancy moms restore their bodies and well-being using the Paleo diet.”

You’ll want to search "Paleo" in Facebook groups to see if your audience is already there.

Now you want to go and do the same for:

Twitter

Meetup

iTunes

And any other platform that you feel your audience would like to hang out on. (and no, that doesn't mean hangin' out on tinder for an hour) ;)

Let's talk dinero

If you can find your audience engaging on any of these platforms, then you’re ready for this next step.

You now must find out if they are willing to PAY for solutions.

Is your niche already purchasing any of the following?

  • Books
  • Courses
  • Software
  • Memberships
  • Workshops
  • Events
  • Equipment 
  • Coaching
  • Services

...you get the idea, right? 

Be sure to check amazon for any existing products. 

Now you want to go and do the same for:

Udemy for courses. 

EventBrite for workshops/seminars.

And any purchasing platform that you feel your audience would typically buy from.

Now you’re ready for the next step (providing you’ve found a niche that is actively out there looking for a solution).

Next, I’m going to show you how to transition from just having your target market in mind, to understanding and knowing EVERY single important detail about your ideal online client.

When you get this right, you can achieve results like this:

SUBTEXT

  • 1
    Operating in a proven, passionate, money-market is half the battle for online success.
  • 2
    If your audience exists then they are already hanging out in places online - YOU need to go find them. 
  • 3
    You must quickly validate that your audience are willing to PAY for products or services.