Here are some interesting stats to think about…
“50% of consumer time online is spent engaging with custom content” (Hubspot 2013)
“82% of consumers feel more positive about a company after reading custom content” (Demand Metric, 2014)
“60% of people are inspired to seek a product after reading content about it.” (Demand Metric, 2014)
Smart fitness professionals take full advantage of this.
Because if you’re selling expertise as an authority – content marketing demonstrates expertise and establishes authority.
There is no better more effective tool to "create” or “connect" with an audience, which means you MUST be creating regular content.
There's tons of different ways to do this.
But here’s what most trainers do…
Write articles on any topic that comes to mind, without any real thought process or strategy.
Start off enthusiastically, posting several times a week, only to lose interest and stop posting.
Don’t think beyond the content, in terms of where it fits the overall business strategy.
This must STOP.
That’s why this week’s FitPro Masterclass Podcast is devoted to showing you how come up with a wealth of content ideas, that provide a TON of value to your audience…
... and ultimately, move people to become loyal clients.
It’s time to create content the right way.
If you're a health and fitness pro who would like to learn more about creating a successful, meaningful online fitness business, check out The Exceed Masterclass.
The Exceed Masterclass is your essential resource for the training, advice and support you need on how to become an online personal trainer.
You'll receive proven, practical training to help you reach more people and create more impact online.