Step 2 - Create Your Program

This consists of 4 parts:

  1. Name
  2. Price 
  3. Duration
  4. Program Resources


You need to make these four things as unique as possible.

Gary called his program the "Ultimate Physique - 6 Week Hybrid Program”.

I like it.

This was Gary's first online program, so he only charged £75 per online client (NOTE: Gary has since doubled the price).

(If you're struggling with pricing, then check out my Pricing Like A Pro article).

If you've never created an online program before, then stick to a duration of 6-12 weeks initially

Gary made up some template workouts/meal plans that he formatted with his logo.

He will then change these around based on peoples’ preferences/abilities.

Using templates doesn't mean cookie-cutter programs for everyone, it saves you a bunch of time and makes program delivery a lot easier.



A word on your documents: make them easy to understand!

The simpler, the better.

Here’s an example program I used successfully in my own online personal training program.

Healthy recipes have also been one of the most effective methods of conveying my nutrition coaching information to online clients. 

Recipes have been the key driving force behind my client acquisition and retention strategies at Exceed Nutrition for years.

Regularly publishing recipes for my blog, social media channels and clients has helped me to become fully booked as an online coach; achieve better client results; publish a book; and continue to grow my audience.

You should use them too. 

Healthy recipes for online personal trainers

When you're launching your first program, don't wait until you have created the entire program.

Re-read that last line again. It’s that important.

Your goal should be to program the first week/block and then launch ASAP.

Got it?

Step 3 - Create Your Sales Page

This is the website page your clients go to see more information about your coaching program.

They can also purchase it here too.

The key here is not to get too fancy.

Fancy does not mean more sales, it usually just confuses people.

Here’s what you should include on your sales page:

#1. What is it you are offering (provides program features)

#2. Who are you (to establish authority and trust)

#3. Why can’t they live without it (link back to your big idea)

#4. When they can expect results (to show proof)

#5. A clear call to action (to buy now)

#6. A guarantee (to remove any risk)

Copy Gary and keep it simple ..

Sales page for online personal training

To make something like this you need a landing page builder.

It took Gary 5 mins to make this using Trainer Pulse's inbuilt landing page builder. (Don't worry you don't need any coding skills, it's all drag & drop).

If you need advanced features and budget isn't an issue, there are some great stand alone landing page builders you can use - Leadpages, Unbounce & Instapage are all excellent choices.

Whatever software option you choose, use a template, it will save you hours.

The content (i.e. who you’re targeting etc.) is significantly more important than making your page look pretty.

SUBTEXT

  • 1
    You must make your online program as unique as possible. 
  • 2
    When you're launching your first program, don't wait until you have created the entire program.
  • 3
    Sales pages are key to successful online marketing. Always use a template, it will save you hours.