Now, this is where the magic happens.
Pay attention here ...
You need to carve out an engaging Facebook/Instagram post that calls out your ideal online client and exposes them to your big idea.
Gary has about 2000 people on his Facebook page, which gives him an advantage.
If you don't have any social following, then read this.
Here's the exact post Gary published:
Pay close attention to the structure and wording of Gary’s ad.
Every sentence is serving a purpose.
You should create a post like this but change the wording.
It needs to be relevant to your big idea and ideal client.
The call to action on this post is to comment for more info.
NOTE: it does not lead directly to the sales page.
Not what I recommend. Not out the gate. That's stupid (in my opinion). That's not how to begin a potential long term relationship with someone.
Instead … use the initial contact to start to establish a relationship. It's your opportunity to build trust and rapport with them.
You do that by demonstrating value … not shoving an offer down their throat.
Reach out to them via messenger and start a conversation first.
Ask them to complete an application form or book a free phone consultation.
This is to encourage engagement.
Engagement drives sales.
Optimize your marketing for engagement.
Just like Gary ..
The image is important too.
And when I say image, I DO NOT mean a stock image! Repeat, do not use a stock image.
The right image tells a story.
It must be VERY attention-grabbing.
An image allows the reader to TELL THEIR OWN STORY and “inject” THEMSELVES into the narrative in their head as the hero.
The impact of a well-used image happens almost instantly. The reader will associate themselves with a FUTURE THEM. They can see it vividly in their mind’s eye.
Think about how powerful that is.
Gary nailed this.
(who doesn’t wanna be big and jacked ..?) ;-)
Post this on your social media channels multiple times throughout a one-week promotion.
Follow up ASAP with every prospect.
To scale this, then start using paid advertising like Facebook ads to promote this post to a wider audience.
I'm going to tie things up now…
… then give you the opportunity to join my little tribe. But more about that soon.
Let's look at that basic framework again:
Step 1: Decide on your big idea
Step 2: Create the templates for the first week of your program
Step 3: Create a simple sales page
Step 4: Link your sales page to your payment processor
Step 5: Post your ad on social media/email list/everywhere
Step 6: Follow up with prospects and invite them to purchase
This simple model forms the guts of how to make your first $1000 (and beyond) with online personal training.
What makes this framework so powerful is its flexibility and simplicity.
Don't get hung up with the details.
I've mentioned a few things across these five odd pages that should have your mind racing.
My goal was to "reframe" some of your reality about how to go about making your first dollars online as a fitness professional. To give you some perspective.
I've sprinkled a number of gems within what I've written here. Read and reread these pages a few times and let everything I've said, sink in.
I’ve compiled a free downloadable toolkit that will take you through, step-by-step, how to get started, gain momentum and build a profitable online fitness business that makes a difference.
(yes, it includes a downloadable PDF version of this case study ..)
It’s your roadmap to give you the answers you need to be able to create your online fitness business with a firm foundation.
Shave off hours of research time and exhaustive tech headaches by instantly downloading your free Toolkit today.
Here’s what you’ll get:
#1. PDF version of this proven case-study to download and keep
#2. The no-bs, super simple guide to online tools
#3. Proven coaching resources to use with online clients
#4. The Kick-ass Online Business Builder Planner
If you've made it this far, this is for you - grab it now while you still can:
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