In this week's podcast episode to hear me break down tried and tested methods to add more genuine urgency and scarcity to your marketing tactics.
Let's be honest with each other for a moment.
Both you and I know we are lazy when it comes to activities that don't appeal to our self-interests.
We stall. We resist. We ignore.
This is not a bad thing; mind you. In fact, it's necessary. We do it to protect our limited resources.
You and I only have so much time, energy, and money. Your potential clients are the same.
We, therefore, need them to overcome their resistance to taking action.
Want to know two of the best tactics I've found for doing this?
Urgency and scarcity are potent ways to get people to act. Any offer without them is incomplete.
Often, though, people manufacture these tactics and therefore lose trust.
And do, how do you create that urgency and scarcity effect legitimately?
Tune into this week's podcast episode to hear me break down tried and tested methods to add more genuine urgency and scarcity to your marketing tactics.
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