In this week's, FitPro Masterclass podcast I deep dive into each of the effective validation techniques and show you how to use them.
When starting a new fitness business, or creating a new product or service, we need to do some validation.
Validation is the process of finding out if your idea solves a deep, emotional problem that clients face — that means they provoke a deep, emotional response when people hear that you have a solution.
Your validation idea is a means to hear people say "I've been trying to figure this out for FOREVER." Or "UGH, yes, that's such a huge problem for me."
So instead of spending months creating a product or service - you use a quick validation tactic so you can be confident you are going to be solving a big problem.
Here are my four favorite validation techniques:
- A Facebook likes campaign
- A Facebook group
- A digital download
- An open challenge
Of course, specific ideas need more validation than others. And you must understand the more delicate details of these techniques for them to work.
That's what this week's FitPro Masterclass podcast is dedicated to helping you do. I deep dive each of the effective validation techniques and how to use them.
If you're at this critical planning stage, then this is an episode you don't want to miss.
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