4 Vital Metrics to Track for More Online Personal Training Clients

4 Vital Metrics to Track for More Online Personal Training Clients

In this week's FitPro Masterclass podcast episode I share with you're the vital metrics to track in your online fitness business in order to maximise the number of new clients.

How do you get new clients?

If you're a modern, smart FitPro, then you will likely answer with one or more of the following...

  • Challenges
  • Phone consultations
  • Free trials
  • Workshops
  • Live events
  • Email marketing

All of these strategies can be super powerful when used solely or even combined.

They can all make people aware of you, receive value from you, start a relationship and ask for the sale.

No matter what strategy you use, there are four crucial metrics to keep an eye on.


  1. 1
    Leads Entered
  2. 2
    Conversion Rate
  3. 3
    Customer Value & Conversion Cost
  4. 4
    Cycle Time

Getting accurate figures for each of these will ensure you maximise the number of new clients you gain from using them.

You can instantly spot potential problems, fix them and start watching the clients roll in once again.

But how do we measure each metric? And how do we connect the dots?

Tune into this week's FitPro Masterclass podcast to learn how.

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Let's Build Your Online Fitness Business Together!

If you're a health and fitness pro who would like to learn more about creating a successful, meaningful online fitness business, check out The Exceed Masterclass

The Exceed Masterclass is your essential resource for the training, advice and support you need on how to become an online personal trainer.

You'll receive proven, practical training to help you reach more people and create more impact online.

Become an online personal trainer with the Exceed Masterclass